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Interior Advertising Provider Licenses for FHVs

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Rule status: Proposed

Agency: TLC

Comment by date: January 9, 2025

Rule Full Text
TLC-Proposed-Rules-Relating-to-Interior-Advertising-in-For-Hire-Vehicles-Preliminarily-Certified-11.27.24-Certifications-Attached.pdf

This rule package would establish requirements to become an Interior Advertising Provider for FHVs

Attendees who need reasonable accommodation for a disability such as a sign language translation should contact the agency by calling 1 (212) 676-1135 or emailing [email protected] by January 8, 2025

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  • Email: [email protected]
  • Mail: TLC, Office of Legal Affairs, 33 Beaver Street Room/Floor: 22nd Floor ; New York, New York 10004

Public Hearings

Comments are now closed.

Online comments: 2

  • Esterlin Contreras

    They should be able to give plates at least to people who have had the TLC license for more than 10 years if they do not have a vehicle registered with their license. Because due to many problems in life I had to start my life from scratch and when I was able to establish myself and wanted to ask for my plate back I could not and now I barely sleep or share with my son because I have to pay the dealership more than 2400 dollars a month because I do not have a plate it is not fair! If I had my plate I could reduce my work hours because that way I would have less expenses those dealers take advantage of the drivers

    Comment added December 17, 2024 11:28pm

  • Michael Chow (Dart Technologies)

    Chair Do and Members of the Board of Commissioners,

    My name is Michael Chow, founder and CEO of Dart Technologies, a Tech:NYC startup member headquartered in Manhattan and software provider of passenger media solutions for mobility operators.

    On behalf of Dart Technologies, we reiterate our support from August 14 for simplifying non-core requirements preventing providers and drivers from offering the best passenger experience possible. While Local Laws 33 and 56 were intended to foster a vibrant marketplace of solutions, an arbitrary 15% advertising airtime requirement stifles innovation and reduces provider viability by mandating operational complexity that neither serves drivers nor passengers as key stakeholders.

    Any airtime requirement not only systemically burdens all providers with integration challenges, but suboptimally limits the entire experience to TLC’s predefined ad formats and aspect ratios available.

    For instance, Dart delivers an optional media amenity via a standalone iPad app. Unlike the traditional Taxi TV model with its single linear loop, our opt-in platform offers a premium In-Flight Entertainment (IFE) airline-style experience, featuring multiple content channels to explore and navigate at will based on mood such as Calm and Headspace for meditation. This earned engagement approach prioritizes passenger choice over forced viewing of scheduled interruptions in the form of third-party ad breaks.

    We urge the Commission to reconsider such a requirement as overly prescriptive rules risk anchoring the industry in past paradigms. Instead, an outcome-oriented framework will allow providers flexibility in supporting drivers delivering 5-star passenger satisfaction, and ultimately a win-win for all stakeholders.

    Thank you Board of Commissioners for considering our perspective.

    Comment attachment
    20250109-Proposed-Rule-For-Interior-Advertising-FHV-Dart-Technologies-testimony.pdf
    Comment added January 9, 2025 12:22pm