Rates of Fare
Proposed Rules: Closed to Comments
Statement of Basis and Purpose of Proposed Rules
The purpose of the proposed rule is to:
- Codify the rooftop device approval process,
- Establish safety standards for rooftop devices, and,
- Establish a fine for taxicabs that do not comply with the standards.
Section 19-525 of the City Administrative Code allows TLC to issue permits for exterior advertising on licensed vehicles and to promulgate rules governing the type and size of advertisements. The TLC only allows advertising on taxicabs with approved rooftop devices. The TLC currently approves taxicab rooftop advertising devices through a Memorandum of Understanding (“MOU”) with each rooftop provider. The MOUs set the standards with which the rooftop device must comply. The proposed rules will replace the MOUs by codifying the approval process stated in them. Rooftop devices currently approved through an MOU will continue to be approved in accordance with the proposed rules.
Under the proposed rules, every newly designed rooftop advertising fixture offered by a provider must be approved by the TLC before it can be affixed to a taxicab. A taxicab owner using an unauthorized rooftop advertising fixture will be issued a summons under Rule 58-34.
The proposed rule establishes the following safety standards for TLC approval of a new rooftop advertising fixture:
- certification by a licensed professional engineer;
- proper affixation of advertising content to the fixture;
- size limits; and,
- restriction of advertising to the sides of the rooftop fixture.
The TLC currently intends that these proposed rules will remain in effect until such time as TLC selects a vendor (or vendors), pursuant to a competitive process, to act as providers for taxicab exterior advertising.