Proposed Rules: Closed to Comments
The Mayor’s Office of Media and Entertainment (“MOME”), which includes the Office of Film, Theatre and Broadcasting, works to support various media and entertainment industries in New York City. Since its creation over forty years ago, thousands of television shows, feature films, commercials, music videos, documentaries, print ad campaigns and theatrical projects have been made in New York City, the entertainment capital of the world. The local entertainment production industry contributes more than $7 billion a year to the City’s economy and employs over 130,000 New Yorkers. A primary goal of MOME is to both support and grow this dynamic local industry.
In keeping with this mission, New York City's "Made in NY" Marketing Credit Program (“the Program”) offers "Made in NY" film and television productions a number of opportunities to promote their project in New York City -- the top media market in the country. "Made in NY" productions are projects where at least 75% of the overall production was made in New York City. "Made in NY" productions that apply and are approved for this program will be offered marketing opportunities at various media outlets, including bus stops and City-owned television stations. The amount of media advertising will be determined by certain below-the-line production costs as defined in this rule.
In conjunction with the marketing credit, a “cultural benefit” in the form of a monetary contribution is required for participation in the Program. The total cost of the monetary contribution is determined by certain production costs as defined in this rule. The monetary contribution is donated to an IRC § 501(c)(3) non-profit entity that has been chosen by the production and sanctioned or identified by the New York City Department of Cultural Affairs. The donation is intended to support theatrical, film, writing, and other local art institutions that nurture upcoming talent and strengthen the City's creative community. The Program recognizes that the "Made in NY" logo has become a mark of distinction in the industry as well as among local New Yorkers, and thus the agency requires that this logo be included in all media used by the marketing credit applicants. By featuring the logo graphic in the media, projects can promote the fact that they were shot in New York City and showcase the efforts of MOME and the City as a production center.
The purpose of this rule is to outline the application process for the Program. These procedures govern the allocation of marketing credits, including the application process, standards for assessing evaluations, and other provisions necessary and appropriate for fulfilling the purposes of the Program.